VISION BOARD LLC
Vision Board LLC is a consulting firm that primarily specializes in life coaching and motivational speaking.
The owner is also a NPC champion body builder / fitness coach / personal trainer.
This company was the winner of our quarterly pro bono design contest for solopreneurs and small businesses with less than 10 employees.
The Challenge
Owner had no idea what type of design she wanted, and no previous logo or design standards. Business serves two different functions and we needed a design that could tie them both together no matter which function was being served. On the one hand she is a consultant and life coach, and on the other hand she is a personal trainer. She had no idea what kind of design she wanted, and so we utilized our conversation with her to come up with the perfect design for her needs.
What We Did
We sat down with the owner, and immersed ourselves into the business. We found out her nickname is 'Silver Fox' and knew immediately we wanted to incorporate that into the design somehow. We took that idea and expanded it into the vision board theme, which allowed us to utilize the branding in both capacities.
What We Achieved
The owner saw immediate results and began selling her own merchandise utilizing the PWRD BY SLVR FOX icon we created. The personal training aspect of the business grew tremendously with the new branding. The results were so grand that it commanded the majority of her attention and has grown exponentially since introduced to the public.
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